Your money.

No problems.

Your money.

No problem.

Overview

Overview

With young adults, age 16-29 as the primary audience, the goal was to help young adults who struggle to keep track of their budget better manage their money. I did this by designing a mobile-first app that focused on their primary concern — budgeting. With a user-friendly interface that promotes quick interaction, relevant and actionable notifications, and bite size educational tips, MIA will help users build confidence while holding themselves accountable for their personal finances.

With young adults, age 16-29 as the primary audience, the goal was to help young adults who struggle to keep track of their budget better manage their money. I did this by designing a mobile-first app that focused on their primary concern — budgeting. With a user-friendly interface that promotes quick interaction, relevant and actionable notifications, and bite size educational tips, MIA will help users build confidence while holding themselves accountable for their personal finances.

With young adults, age 16-29 as the primary audience, the goal was to help young adults who struggle to keep track of their budget better manage their money. I did this by designing a mobile-first app that focused on their primary concern — budgeting. With a user-friendly interface that promotes quick interaction, relevant and actionable notifications, and bite size educational tips, MIA will help users build confidence while holding themselves accountable for their personal finances.

Role

Product Designer, User Researcher, Brand Designer

Duration

Jul 2022 - Dec 2023

Outcomes

Mobile App

Branding

Problem Framing

Problem Framing

Problem Framing

I chose to break the problem into 4 questions.

I chose to break the problem into 4 questions.

I chose to break the problem into 4 questions.

Who

🤔

Young adults, ages 16-29, looking to become financially literate.

Persona • Empathy Map

When

Looking for a method to their manage finances while stepping into their own as an adult.

Journey Map

Where

📍

As young adults get older, they begin to understand the responsibility that comes with age.

Journey Map

Why

❤️

In today’s world, financial responsibility is crucial when setting yourself up for future success.

Value Prop Map

Goal?

Goal?

To help young adults who struggle to keep track of their budget better manage their money.

To help young adults who struggle to keep track of their budget better manage their money.

By doing this, we were able to make young adults, like myself, feel more confident with their finances by an average of 60%. 🎉

User Research

User Research

User Research

To ascertain the issues that stood between my goal and I, I used a variety of research methods including: guerrilla usability tests and interviews among our target audience.

To ascertain the issues that stood between my goal and I, I used a variety of research methods including: guerrilla usability tests and interviews among our target audience.

To ascertain the issues that stood between my goal and I, I used a variety of research methods including: guerrilla usability tests and interviews among our target audience.

✍️

10

usability tests

📱

5

phone interviews

💬

3

internal interviews

Design & Strategy

I designed MIA to feel modern, lightweight and easy to use. Its simplicity is its central asset. It maintains a strong screen presence while consolidating information into lightweight, high-contrast hotspots encourage users to learn the basics of budgeting while growing their financial acumen.

Brand Attributes

When thinking about user goals and adoption, I wanted the brand to feel trustworthy, secure, and personable so that the user doesn’t feel as if they are interacting with a machine or a generic program but rather that they have a friend that is invested in helping them along their journey with useful tools and advice to hold themselves accountable along the way.

Overall Design

A minimalist, fresh clean design intentionally simplifies the experience, removes barriers to entry and engagement, and welcomes users on a journey that gets them acclimated and using the product quickly and easily.

Insights

Insights

3 main findings that I’d use as my guiding light moving forward.

Lack of preparation creates a domino effect.

It became apparent that young adults have little, if any, idea of where to begin their financial management journey as up to 48% of 18-34 year olds claim they felt “somewhat or not at all prepared”.

(Per prnewswire.com)

With freedom comes great responsibility.

While they may make mental notes about their spending and open bank or investment accounts, young adults are prone to making regretful impulse purchases, which is exasperated by balancing work, school and their social life. (Per councilforconed.com)

Confidence breeds responsibility.

Young adults are eager to become independent and develop their own income, however; this newfound freedom brings anxieties. They seek ways to build their financial literacy that fit into their lifestyle.

(Per CNBC & 2021 Greenlight Financial Literacy Survey)

Ideation

Ideation

Developing over 30 iterations, I used the insights to create mid and high fidelity wireframes which bolstered a 50% increase in user satisfaction between fidelity levels.

Future Roadmap

Future Roadmap

Implement Quantitative Research

As mentioned in the conclusion, collecting quantitative research data is crucial for optimizing the design further. This can be achieved by conducting user testing sessions with a larger sample size and using analytics tools to track user behavior and interactions within the app. This data can be used to identify pain points and areas of improvement that were not apparent during the design process.

Address User Feedback

Feedback from users can be used to address any concerns or issues they may have with the app. Conducting surveys or feedback sessions can provide valuable insights on user preferences and expectations. This information can then be used to refine the design and improve the user experience further.

Incorporate New Features

As technology advances, it is important to stay up to date with the latest trends and innovations. Adding new features can keep the app relevant and engaging for users. However, it is important to carefully consider which features to include and how they will impact the overall user experience.

Evaluate App Performance

Regularly evaluating app performance can help identify any technical issues that may arise. This can be done by monitoring app crashes, response times, and other performance metrics. Addressing these issues promptly can help maintain user satisfaction and prevent any negative impact on the app's reputation.

Continuously Iterate

Finally, it is important to remember that the design process is never truly finished. Continuously iterating and refining the app can help keep it relevant and competitive in the market. This can be done by using feedback, conducting research, and staying up to date with the latest design trends and technologies.

More works.

More works.

© 2024 Grayam Church

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